How do you market an album of slow, atmospheric tracks to a world hopped up on the internet with an ADD infected finger-trigger? You produce a video with Shia LeBeouf’s wang. This might be an illustrious introduction to Sigur Rós for some people, but chances are you’ve already heard them without knowing it. Vanilla Sky utilised Svefn-g-englar  to help wring emotion from a rock Tom Cruise. Wes Anderson’s The Life Aquatic somehow managed to add more whimsy by getting underwater puppets to dance to Staralfur. The BBC (and presumably every other channel offering nature documentaries) used Hoppipolla whenever they could, pairing it …
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